2016 Holiday Shopping Tips
Holiday Predictions: Big buys, Bathrooms and Binge-watching
Please
wash your hands after shopping!
By PayPal

As a global leader in digital payments, PayPal sees the online shopping landscape unlike anyone else in the world. We get to take part in how technology is radically transforming the shopping experience, which is most visible during the festive season.
Much
like PayPal, holiday shopping has grown beyond simply one button at one moment,
now encompassing the freedom of mobile devices and the security and simplicity
to make a purchase, with confidence, at a moment’s notice.
Shoppers
will take advantage of this freedom in many ways: to help relieve the stress of
the season, to take advantage of a great deal, or sometimes, conducting their
sending, spending and giving in an entirely new place! We combined data from
our network with a new survey to better understand these trends and here’s what
we discovered.
Shoppers will turn to mobile to stress
less, buy big and make the most of Cyber Monday.
Many consumers find holiday shopping to be stressful; so
much so they’d rather do a multitude of unenviable activities than fight the
holiday shopping crowds.; 1-in- 5 Young Boomers and Gen-Xers would rather go to
the dentist; and, about 1-in-5 Millennials (19%) would rather text with their
boss over the weekend.
Fortunately, more and more shoppers are taking advantage
of their mobile devices to simplify their shopping. Thanks to innovations like PayPal One Touch™,
where shoppers can remain logged in to
check out faster across millions of merchants, PayPal saw a 56%
year-over-year increase in mobile payment transactions this past quarter and we expect to see more shoppers turn to their mobile devices during
holidays.
Smartphone shopping isn’t just for stocking stuffers,
however – PayPal predicts the largest holiday transaction on mobile will cost
more than $64,000. Not too long ago, the
thought of buying via mobile is the equivalent of a beautiful car on a mobile
device seemed like the distant future!
28 November is known across the globe as Cyber Monday,
and is one of the biggest online shopping days of the year. We anticipate this Cyber
Monday will mark the summit of the shopping season once again, and PayPal
expects more than $25,000 in Total Payment Volume (TPV) per second at peak of
Cyber Monday – with 40% of Millennials
planning to shop on a mobile device that day.
Anytime, anywhere shopping will reach
new heights … and locations.
Even
more than how they pay, shoppers are
also particular about how and when they shop
this season.
Case
in point: 22% of respondents to a PayPal
survey reported they will shop on the toilet—an increase of 7 percentage points over 2014! Furthermore,
more than a third (34%) will shop in bed for their partner or spouse while they
are sleeping next to them.
Also
interesting, is the rise of the second screen: 59% of Millennials plan do to their holiday shopping while binge-watching TV. All that TV
binging could signal what’s on their wish list as PayPal predicts consumers
will spend more than $141 million on digital music and entertainment subscriptions
this holiday season with PayPal.
Fortunately, wherever consumers are or what else
they’re doing at the time, PayPal connects them with a vast network of 15
million merchants – from local artisans to big retailers – all over the world
so they can find one-of-a-kind gifts without even having to leave the couch
(or, wherever they may be).
Combining
shopping with dinner or drinks is no longer considered the faux pas it once
was, especially if there is a bargain to be had. In general, one in five
Millennials will shop at the dinner table with family and friends.
We’re excited about the festive season ahead and can’t
wait to hear about all the fun ways our consumers will spend and give this
year!
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